The High-Performance CEO Show

Secrets to Successful Referrals that Drive Sales with Brandon Barnum

Written by Sebastian Schieke | Aug 11, 2023 9:00:00 AM
 

You've been told to attend countless networking events, hand out business cards, and hope for referrals to come pouring in. But despite your efforts, your business growth remains stagnant, and the pain of missed opportunities weighs heavy on your shoulders. It's time to break free from this ineffective action and discover the true power of referrals in amplifying your business growth. 

More on Brandon

Brandon Barnum is a highly influential serial entrepreneur from Phoenix with an undeniable reputation for creating success. His seamless ability to integrate the art and science of referrals propelled his annual income tenfold in just 18 months, a testament to the power of his innovative referral strategies. As the CEO of HOA, the homeowner association referral network, Brandon's vision has helped facilitate more than $500 million in transactions by referrals alone. With a global reach spanning 195 countries and connecting over 5 million members, his influence over the world of referrals is unparalleled. 

Find Brandon

LinkedIn: https://www.linkedin.com/in/brandonbarnum/  
Website: https://hoa.com/  



Key takeaways:

  • Discover the untapped potential of referrals in amplifying your business growth. 
  • See how to produce a robust referral mechanism that works for your business. 
  • Uncover the uncharted territory of homeowner associations' referral networks. 
  • Learn how to establish profitable referral partnerships and engage in beneficial cross-promotion activities. 
  • Experience the magic of forging personal relationships at networking events. 

How to Use Referrals When Starting a Business 

Starting a new business can be tough, but using referrals effectively can significantly boost your business. Positive word-of-mouth from customers can generate goodwill and trust, setting a positive tone for your startup. At the same time, it helps you establish a solid customer base right from the start, considerably increasing the chances of your business's success. 

Brandon Barnum emphasizes how referrals should be prioritized, especially by those starting their business or having a small customer base. Implementing a structured system and formalizing these partnerships can sway the success odds in your favor. Brandon shared his journey of being mentored in the mortgage business and how it transformed his career, highlighting the powerful effects of learning to use referrals at the inception of a business. 


The resources and other topics mentioned in this episode are: 

  • Visit HOA.com to learn more about the homeowner association referral network and how it can benefit your business. 
  • Check out Brandon Barnum's books on referral strategies and success habits to enhance your leadership skills and grow your business. 
  • Join the HOA.com referral network to connect with trusted real estate, insurance, painting, plumbing, mortgage, and financial planning professionals. 
  • Act today and start implementing a referral system in your business to accelerate your growth and success. 

Key Moments in the Episode: 

00:00:13 - Introduction to Referrals and the Power of Recommendations 
00:02:26 - Implementing a Referral System 
00:06:43 - The Art of the Ask 
00:11:16 - Homeowner Associations and Referral Networks 
00:15:51 - The Importance of Referrals for Professionals 
00:17:34 - How to Use Referrals When Starting a Business 
00:20:06 - Making Networking Events Effective and Welcoming 
00:26:56 - The Future of Networking in a Digital World 
00:31:16 - The Power of Introductions 
00:32:27 - The Importance of Systems 
00:33:58 - Using Personality Assessment Tools 
00:37:40 - Streamlined Personality Assessment 
00:39:48 - Gratitude and Acknowledgment   

Check out our other channels:

Instagram: https://www.instagram.com/sebastian.schieke.official
YouTube: https://www.youtube.com/@thpcshow
LinkedIn: https://linkedin.com/in/sebastianschieke  
Website: https://www.sebastianschieke.com