You've been told to attend countless networking events, hand out business cards, and hope for referrals to come pouring in. But despite your efforts, your business growth remains stagnant, and the pain of missed opportunities weighs heavy on your shoulders. It's time to break free from this ineffective action and discover the true power of referrals in amplifying your business growth.
More on Brandon
Brandon Barnum is a highly influential serial entrepreneur from Phoenix with an undeniable reputation for creating success. His seamless ability to integrate the art and science of referrals propelled his annual income tenfold in just 18 months, a testament to the power of his innovative referral strategies. As the CEO of HOA, the homeowner association referral network, Brandon's vision has helped facilitate more than $500 million in transactions by referrals alone. With a global reach spanning 195 countries and connecting over 5 million members, his influence over the world of referrals is unparalleled.
Find Brandon
LinkedIn: https://www.linkedin.com/in/brandonbarnum/
Website: https://hoa.com/
Key takeaways:
How to Use Referrals When Starting a Business
Starting a new business can be tough, but using referrals effectively can significantly boost your business. Positive word-of-mouth from customers can generate goodwill and trust, setting a positive tone for your startup. At the same time, it helps you establish a solid customer base right from the start, considerably increasing the chances of your business's success.
Brandon Barnum emphasizes how referrals should be prioritized, especially by those starting their business or having a small customer base. Implementing a structured system and formalizing these partnerships can sway the success odds in your favor. Brandon shared his journey of being mentored in the mortgage business and how it transformed his career, highlighting the powerful effects of learning to use referrals at the inception of a business.
The resources and other topics mentioned in this episode are:
Key Moments in the Episode:
00:00:13 - Introduction to Referrals and the Power of Recommendations
00:02:26 - Implementing a Referral System
00:06:43 - The Art of the Ask
00:11:16 - Homeowner Associations and Referral Networks
00:15:51 - The Importance of Referrals for Professionals
00:17:34 - How to Use Referrals When Starting a Business
00:20:06 - Making Networking Events Effective and Welcoming
00:26:56 - The Future of Networking in a Digital World
00:31:16 - The Power of Introductions
00:32:27 - The Importance of Systems
00:33:58 - Using Personality Assessment Tools
00:37:40 - Streamlined Personality Assessment
00:39:48 - Gratitude and Acknowledgment
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YouTube: https://www.youtube.com/@thpcshow
LinkedIn: https://linkedin.com/in/sebastianschieke
Website: https://www.sebastianschieke.com