Have you heard these myths about aligning your work with your personal values as an entrepreneur? Myth #1: It's all about making money; values don't matter. Myth #2: Finding a balance between personal values and business success is impossible. Myth #3: Aligning work with personal values is only for large companies, not for entrepreneurs. Rowan Adler debunks these myths and reveals the truth behind aligning work with personal values.
"You are exactly where you need to be, even if that is in a state of turmoil or failure or frustration, that is what you need to go through right now. Because up ahead you got some bigger challenges than this to face."
Introducing Rowan Adler, a dynamic online marketing strategist with an engineering background. He brings technical precision to the creative world of online business. Rowan has successfully designed a robust marketing toolkit with his company—the TTO framework. His work highlights how personal values can fuel entrepreneurial success when tied to professional endeavors.
Rowan's dedication to providing simple and structured marketing solutions is a testament to his quest for freedom and his invaluable contribution to the community of solopreneurs.
Utilize personal values as a driving force in your professional endeavors.
Apply the TTO framework to steer your online marketing strategies toward success.
Discover the hidden value in failure, learning to turn setbacks into stepping stones.
Learn how to lay a strong foundation for your online courses and businesses.
Understand the significance of commitment and a long-term mindset for entrepreneurial triumph.
A clear strategy provides structure and direction, helping individuals and businesses navigate their respective spheres effectively.
For entrepreneurs building an online business, rigorously following a well-outlined strategy can significantly increase their chances of success. The essence of a robust strategy lies in making a series of deliberate and logical decisions that provide a roadmap to achieve specified goals and objectives.
In his discussion with Sebastian Schieke on The High-Performance CEO Podcast, Rowan Adler shares his unique TTO (Traffic, Trust, Offer) framework, a strategy that simplifies online marketing into clear, structured principles. According to Rowan, increasing traffic, building trust, and creating resonating offers can lead to business success. By developing a clear strategy and following the TTO framework, entrepreneurs can better position themselves for long-term success. Following this approach can result in more significant impacts, increase product sales, and help achieve set business goals.
The resources and other topics mentioned in this episode are:
Check out Rowan Adler's website to learn more about his online marketing and launch strategies.
Dive into Pat Flynn's book, Superfans, to learn how to build a strong relationship with your audience and create loyal fans.
Access Rowan Adler's 90-day sprint program, the TTO Framework, to learn how to make a bigger impact, sell more products and services online, and create a clear, simple, and structured online marketing strategy.
Explore Rowan Adler's blog series, The Freedom Fighter, where he shares insights and tips on entrepreneurship, solopreneurship, and creating a life of freedom.
Key Moments in the Episode:
00:03:09 - Discovering the Value of Freedom 00:08:19 - Helping Entrepreneurs Succeed 00:13:00 - Building Online Courses on Solid Foundations 00:16:17 - Starting from Scratch 00:17:49 - Three B's of Traffic 00:21:27 - Getting Started with Traffic 00:22:01 - The Importance of Email Marketing 00:27:40 - Adding Value through Email Marketing 00:31:22 - Building Trust Through Email Marketing 00:32:10 - Using Reciprocity to Build Trust 00:33:31 - The Importance of Preselling and Validation 00:35:54 - Learning from Past Mistakes 00:41:17 - The TTO Framework for Online Business