Discover Tino Go's groundbreaking approach in the manufacturing industry. He introduces Baru, a platform that maximizes underused manufacturing machines to produce custom items affordably. Learn how Baru benefits interior designers and contractors while significantly increasing manufacturer profit margins.
"But that's what I find exciting too because it's a complete process shift from old global supply chain mass production principles to everything custom-made for every single customer through digital means and more cost efficient and hugely much more environmental."
Tino Go Founder & CEO - Baru
More on Tino
Tino Go, the founder and CEO of Baru, joins Sebastian Schieke on The High-Performance CEO Show. With a background in corporate finance and experience as a CFO, Tino brings a wealth of knowledge and expertise. Having successfully scaled companies and managed turnarounds, Tino's transition to becoming a startup founder showcases his ability to think outside the box and drive change in the manufacturing industry.
Tino's innovative startup, Baru, is revolutionizing the marketplace by tapping into underutilized manufacturing machines and providing custom-made products at a fraction of the cost and time. With a focus on strategic expansion and revenue growth, Tino's insights are invaluable for CEOs and entrepreneurs in the manufacturing industry looking to take their businesses to the next level.
Unlock the Benefits of Operating a Virtual Team: Discover how a virtual team can enhance productivity, collaboration, and flexibility while reducing costs and expanding your talent pool.
Tap into Global Talent Acquisition for Startups: Learn the secrets to accessing top talent worldwide, allowing your startup to scale rapidly and outperform the competition.
Supercharge Your Expansion Plans and Revenue Growth Projections: Gain valuable insights on strategic expansion strategies to fuel your revenue growth and position your manufacturing business for success.
Enhance Client Efficiency with an Advanced Software Suite: Explore the potential of a cutting-edge software suite tailored specifically for the manufacturing industry, optimizing workflows and maximizing client satisfaction.
Embrace the Revolution: Shift from Mass Production to Customization and Sustainability: Discover how the manufacturing industry is undergoing a revolutionary transformation and learn how to leverage customization and sustainability to stay ahead in a changing market.
Transforming Local Success into Global Opportunities
Making the transition from domestic to international business can be challenging. Numerous factors must be considered, such as understanding the different market dynamics, knowing the right marketing mix, and setting the correct pricing. However, having a well-thought-out expansion strategy can turn these challenges into opportunities, setting your company up for success on a global scale.
In his conversation with Sebastian Schieke, Tino Go shares his grand plans for expanding his firm, Baru, beyond the US market, paving the way into the European market within the next two years. He projects a substantial growth in revenue, from $800,000 to $7 million within a year, setting sights on having a presence in every metropolitan area in the world. With a well-defined expansion plan, Tino approaches the global market with purpose, readiness, and sheer tenacity, which can be insightful for business leaders planning to take similar steps.
The resources and other topics mentioned in this episode are:
Baru’s Core Concept: Explore the Baru website for insights into their rapid manufacturing, shared economy marketplace, and platform approach.
Customization at its Best: Try Baru’s product configurator and see how to design and order custom-made cabinetry at drastically reduced prices and faster delivery times.
Partnership Opportunities for Designers: If you’re an interior designer or contractor, consider partnering with Baru to enhance client offerings and earn commissions.
Maximizing Manufacturing Efficiency: Baru’s gig platform offers detailed machine instructions to boost profitability for manufacturers with idle machinery.
Global Expansion: Stay informed on Baru’s plans for European growth and what it means for service availability.
Stay Social with Baru: Follow Baru on social media platforms for real-time news and updates.
Investment Opportunities: Interested in supporting innovative ventures? Watch out for Baru’s impending seed financing round.
Collaboration is Key: Connect with Baru for partnership discussions, whether you’re in design, manufacturing, or another related profession.
Spread the Innovation: Share Baru’s vision with peers and colleagues to expand its transformative impact on the manufacturing industry.
Key Moments in the Episode:
00:01:08 - Tino's Background 00:04:40 - Introduction to Baru 00:09:40 - Innovative Manufacturing Processes 00:11:57 - Rethinking Traditional Models 00:19:21 - Benefits of Running a Virtual Team 00:20:18 - Advantages and Challenges of Virtual Teams 00:21:36 - Expansion Plans and Timeline 00:22:58 - Future Opportunities and Patented Technology 00:24:56 - Seeking Collaborators and Investors