Masterful Branding and Marketing Strategies with Vasumithra Therli

Discover the incredible journey of Vasumithra Therli, a tech enthusiast whose love for computers ignited a whole new path. From dismantling machines as a curious child to becoming a software developer, his story took an unexpected turn when he witnessed the struggle of startups. This led him to co-found Picktime, a revolutionary scheduling platform. But what sets Vasumithra apart is his remarkable growth without spending a single dime on marketing.

More on Vasu

Vasumithra Therli carries a fervor for technology woven creatively into the threads of his entrepreneurial journey. From a young boy admiring personal computers in India to the man behind Picktime - a leading appointment scheduling platform, Vasu's curiosity has always been his driving force.

A software developer by training, he turned entrepreneur after identifying a significant gap in the market - the need for a one-stop solution for businesses juggling multiple tools. This innovative spirit has led to remarkable recognition, as evidenced by Picktime's recent achievement of the Best Digital Startup of the Year award in Entrepreneur Awards 2023, organized by Entrepreneur.com. 

Find Vasu: 

LinkedIn: https://www.linkedin.com/in/vtherli/ 
Website: https://www.picktime.com/ 

Key takeaways:

• Capture how comprehensive market research and competitive insights are key to giving startups an edge. 
• Discover the power of strong branding in creating a recognized presence in an ever-growing marketplace. 
• Absorb how strategic content marketing efforts can fuel your website's visibility and online reputation. 
• Understand how smart SEO implementation can vastly extend your digital footprint. 
• Appreciate the manifold importance of superior customer service in cultivating a dedicated customer base. 

Effective marketing is so much more than just creating visibility. It involves creating content that genuinely engages your target audience, a strategic SEO plan to increase website visibility and branding efforts that portray a strong, consistent image to your audience. 

Vasu's take on marketing is quite interesting. Despite not spending any on marketing, he successfully attracted millions of users to Picktime. And how did he do it? By focusing on creating excellent product features valuable user experience, and not to mention his emphasis on having great landing pages for different customer segments. After all, everyone loves a product that solves and understands their problems. 

The resources and other topics mentioned in this episode are: 

• Visit the website of Picktime and explore the various tools and integrations offered, such as video conferencing with Zoom, Google Meet, Skype, Microsoft Teams, and Jitsi Meet. 
• If you're an entrepreneur or startup looking for funding, consider building a working prototype of your product and reaching out to customers for feedback before pitching it to investors. 
• If you're struggling to secure investment, consider joining an accelerator program to gain access to a network of investors and mentors. 
• Start building a SaaS product that solves a real problem for customers globally and has a decent market size to attract investment or generate revenue. 

Key Moments in the Episode: 

00:01:24 - Vasumithra's Journey 
00:06:15 - Streamlining Tools 
00:09:49 - Adapting to the Pandemic 
00:11:46 - Funding Advice 
00:15:27 - Growing Global and Target Audience 
00:16:20 - Marketing Strategy and Content 
00:18:47 - Patience and Consistency 
00:20:29 - Exceptional Customer Service 
00:21:46 - Vision and Smart Goals 

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YouTube: https://www.youtube.com/@thpcshow
LinkedIn: https://linkedin.com/in/sebastianschieke  
Website: https://www.sebastianschieke.com