How AI is Transforming Business Strategies with Emin Can Turan

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• Transcript

  Sebastian (00:02.062)
  Hey, Jen. Again, hey, Jen, welcome to the show.
  
  Emin Can Turan (00:04.427)
  Almost.
  
  There we go. Thank you. Thank you for having me.
  
  Sebastian (00:11.566)
  You are at the moment in Lviv, in the middle of Ukraine, recording this session. You're an entrepreneur from London. I mean, what a crazy time, what a crazy place to be. But we just had a quick pre -chat, and you told me how beautiful this city is and how you love the people. And I mean, let's start with your background. Let's start.
  
  Tell us a little bit about you, what you're doing in this country at the moment in the middle of the war. And yeah, what's your story, John?
  
  Emin Can Turan (00:50.443)
  Thanks. So a short introduction to myself. I'm Dutch. I lived in the Netherlands until I was 18 and kind of studied and worked across eight, nine different countries. I studied marketing strategy in London at the Cramp School of Management and did my post -master's at University of Oxford in deep technology strategy.
  
  Thereafter, my official career started at working at the Big Tech. I first worked in product marketing in Google, overlooking the Benelux market for two flagship products, namely Gmail and Chrome. Thereafter, I worked at Cisco in performance analytics, overlooking all of EMEA in their channel performance, also their organizational performance as well, across the marketing sales funnel. And finally, I stopped my...
  
  my corporate career at Walmart Holding in London overlooking EMA and APAC and BTP pricing strategies and doing a lot of data insights, analyses, and trying to negotiate the right packages in the hundred millions with vendors. In parallel to that, I also, prior to COVID, I was quite involved the last decade of my life.
  
  volunteering at Google for Startups, Founder Institute, PWC Scale, and other leading global accelerators. And I kind of loved the tech scene. And as you know, London, we got the Silicon Roundabout, which is basically the Silicon Valley of Europe. And my house is quite nearby. I was a founder, like a mentor, an angel investor, and after a while, a master class instructor.
  
  Sebastian (02:27.981)
  Yeah.
  
  Emin Can Turan (02:40.843)
  And I, yeah, this is kind of my background and I became over time, quite a well -known GTM authority in the UK. And when COVID hit, I think life stopped for a moment. I know a lot of people had it very tough. For me, it was like the rat race stopped and a reflected back. And I realized that actually I enjoyed.
  
  Sebastian (03:04.014)
  Hmm.
  
  Emin Can Turan (03:10.539)
  building businesses with my McKinsey -like strategy models for SMEs much more than my full -time job. So that's what I did. I took the plunge. That was quite scary. And then afterwards, I started my strategy consultancy, the McKinsey of SMEs in London. I took a lot of companies to market and grew them quite well with our proprietary strategy models.
  
  similar to what McKinsey has, but for multinationals. And some of you may know, like Construction Carbon, Clause Match, Revolut, wrote their marketing strategies. And very recently, a year ago, I knew OpenAI was coming. And the question was, how do we adopt, innovate, and get my strategy models, my science -led go -to -market methodologies, as well as our...
  
  science -infused sales techniques into a system that anyone can benefit from. One year later, we've got 20 engineers, five fully dedicated to the AI. We got, recently we got a half a million investment from leading high ranking industry leaders from all the way from Ukraine, Germany to London. And we're attempting to build, not attempting, we will build.
  
  Sebastian (04:24.878)
  Mm.
  
  Emin Can Turan (04:37.355)
  the next billion dollar company like Grammarly is. As you know, Grammarly sits between Kiev and San Francisco, but Pebbles AI, our sales AI platform for B2B go -to -market will be built between London and Lviv, west of Ukraine. So this is why I'm here.
  
  Sebastian (04:46.926)
  Yeah.
  
  Sebastian (04:55.95)
  And well.
  
  So you're building a powerhouse, a go -to -market powerhouse, combining your extensive knowledge of decades in the consulting industry with the power of AI. I mean, how much amazing can it get?
  
  Emin Can Turan (05:13.803)
  Yes.
  
  Emin Can Turan (05:17.643)
  It's hard. It sounds great. And I do enjoy a lot when I'm building the IP. So when I am definitely, I don't consider myself the CEO of the company. I'm more the lead researcher. So I build the strategy models, the market tests that go to market principles. And then we have an AI director and their entire team that is building kind of the systems that can host that.
  
  Sebastian (05:19.374)
  Yeah.
  
  Sebastian (05:24.27)
  Mm.
  
  Emin Can Turan (05:45.195)
  the SaaS platform is to host those web of agents that can help you or the other B2B leaders essentially go to market faster. Because that knowledge really sits at the strategy consultancies like McKinsey, Bain, BCG, or leading tech companies like Meta and Google. That knowledge and skill and know -how is really monopolized and it's not something you can Google.
  
  Sebastian (06:10.638)
  Yeah. No.
  
  Emin Can Turan (06:12.299)
  Open AI is trained on mostly publicly available data, not in hidden IPs. But we have it.
  
  Sebastian (06:15.31)
  Knowledge, yeah. Exactly. Yeah, and you democratize this knowledge now and bring it to the market to a fraction of the price that the big consultancies charge. So you probably will have not many friends in this industry.
  
  Emin Can Turan (06:35.179)
  No, I can tell you a personal story. It's funny because whenever I, when I was young and I applied for, you know, you're young and you want to get a job and you're applying and I always got very much really unique opportunities and very senior positions at these leading blue chip companies. In fact, I've never applied.
  
  to Google or Cisco Walmart, it was, they reached out to me. But I always wanted to work at McKinsey and Beesley Bayne, and I never fit the fold. I always, so I applied, I got in, and then I was at interview one, two, and three. I was just, you know, no Simba, sorry, I do apologize. I got my one year Shiba Inu here. Simba, come Simba, come.
  
  Sebastian (07:16.654)
  Mm.
  
  Sebastian (07:25.134)
  Yeah. No, no, who's this little... Show her to us. Who's this little dog walking around in the back?
  
  Emin Can Turan (07:35.531)
  I'll share it. I'll share it. Here we go. No, that's my Shivaini one year old. She is currently with me because my wife is currently having other meetings with New York and therefore I am taking this to a podcast. That's a very Dutch, egalitarian society for you. We look off later.
  
  Sebastian (07:38.222)
  Wonderful.
  
  Hey little buddy.
  
  Sebastian (07:54.702)
  Hey, I mean, that's the human side of business, you know, which fortunately, this was one of the benefits of COVID. You know, we all stopped being so stiff, you know, and now we are more human. And what I find amazing is when I watch the news sometimes, they interview people and in the past, you know, interviews only happened in a studio and very professional. Now people are in their home and you have interview with...
  
  put it, politicians and they are in their living room, you know, and this is a benefit of COVID. So it humanized the way we interact with each other.
  
  Emin Can Turan (08:36.107)
  I agree. I look, I more agree, but also I feel like we will have to, we got a bit lazy. I feel as a society, I feel we should have a bit more manners now. And, you know, it's very hard to, you know, talk to VCs, for example, with Pebbles AI with Simba jumping back and forth. my God. They told us like, you know, if you're first dog owner, never take a Shiba Inu. They're very intelligent. They're very stubborn.
  
  Sebastian (08:43.886)
  Yeah, it is.
  
  Emin Can Turan (09:03.787)
  And of course, what did we do? We got to shoot what you know.
  
  Sebastian (09:05.31)
  Yeah.
  
  Emin Can Turan (09:08.587)
  I always say, if you're going to rob a bank, rob a big bank. This is not an endorsement. You should not do that, but it's a metaphor. Just making sure. But yeah, no. So we are now building this platform for everyone and going back, I never really fit in within default. And maybe it, yeah. So maybe it was for the better because I, yes. So I love the McKinsey kind of.
  
  Sebastian (09:26.73)
  Same for me.
  
  Mm -hmm.
  
  Emin Can Turan (09:37.547)
  scientific approach, everything is data led, everything is systematic, there is methodologies. But I also think that it's really a tunnel vision in nowadays because they don't incorporate sciences such as neuromarketing, digital psychology, communication sciences, persuasion sciences within that broad spectrum of strategy models. And if you're a BTB company, you have to do that.
  
  We're not talking about small tickets, you know, tickets here like an 800 euro iPhone. I mean, we're talking about anywhere between a thousand euros to a hundred thousand, if not a million. So it requires more thinking and more consideration from the client or prospective client in order for them to, you know, sign. So you require more emotional intelligence, better sales, marketing structure.
  
  Sebastian (10:17.39)
  Yep.
  
  Sebastian (10:33.166)
  Mm.
  
  Emin Can Turan (10:36.587)
  all of these things that are not available for the average, if not most founders.
  
  Sebastian (10:45.07)
  Yeah, yeah. And most founders, I mean, even if the McKinsey's and Co would leverage these methodologies, a normal founder is not able to afford them. They're not able to hire McKinsey and hire 20 consultants for half a year to...
  
  Emin Can Turan (11:03.307)
  Now, we've done our research. Don't ask me how we did this primary research. Really, don't ask me. But let's just say we know, for example, that anywhere from EY starts at 250 ,000 euros, anywhere to half a million euros for a basic go -to -market strategy or marketing strategy with McKinsey. And there's another thing. They built those marketing strategies, which if you apply them, you will be successful because it's based on
  
  Sebastian (11:18.414)
  Hmm.
  
  Emin Can Turan (11:32.619)
  data and science, however, they take into account that you have gigantic marketing and sales departments. Most SMEs don't have that. Even medium -sized companies of 1 ,000 employees that usually have 50, maybe 100 marketing, sales, and product teams. So they just assume this will be applied. And they're also not geared into digital era. They're from the 1980s.
  
  So no one is disrupting these guys. It's insane. And it's all like opaque. It's like a woo. It's really time because nine out of companies fail. We all know that. In fact, it's gone up over COVID, but we often don't notice if you really dig deep into the data across different data sources, you see that predominantly those failures, whether it's the first year or the fifth or the 10th year are due to go to market reasons.
  
  Sebastian (12:15.214)
  Mm.
  
  Emin Can Turan (12:31.339)
  whether you don't have a correct marketing or at all a marketing strategy or you don't have the execution capabilities or the skills or your pricing strategy is incorrect for the market you're going after. I mean, it's a mathematical equation that you can't solve and fail even if you have great products. Thank you Simba for emphasizing this.
  
  Sebastian (12:54.99)
  Yeah, but now we live in a time where AI, AI agents, they can do tremendous work for you. And when you combine this with new knowledge, I mean, you mentioned they don't have the manpower to implement these marketing strategies. But I mean,
  
  I'm building a lot of AI agents now with my coaching groups. And it's amazing what you can achieve by putting AI and other products and APIs and LLMs together and create the marketing assets, create marketing campaigns, which in the past would cost you
  
  thousands and thousands of dollars and lots of manpower. And this is the amazing time we're in at the moment. We can really scale even as a small company. We can scale and leverage what is around, take systems like Pebbles using your exclusive knowledge, the power of AI. So tell us more, how would a startup or SME
  
  use your product to develop their go -to -market strategy. By TM, GTM means go to market.
  
  Emin Can Turan (14:25.675)
  Yeah, many of you don't know, but yeah, GTM is the overall term used for go -to -market. So any work and processes and priorities that you use of taking your product and services to market is underneath, under GTM. It's a very good question. And the best way to describe this is that we are building a newer symbolic AI, which is in simple terms,
  
  an AI that is built for human problems that thoroughly exist, which are meant to solve a problem that truly exists. So the reason I'm saying that is because most AI companies, from our very comprehensive Blue Ocean market analysis show that they are building solutions.
  
  from an R &D perspective. They're building very, like engineers build very cool technologies. And, but they're not solving problems. They're like, okay, they, yeah, exactly. So like, okay, here's this amazing tech. How, where can we position this? How, you know, I lost quite a bit of money in blockchain. So.
  
  Sebastian (15:26.414)
  Yeah, technique, yeah.
  
  Sebastian (15:34.222)
  They need to find the problems they solve.
  
  Emin Can Turan (15:49.707)
  I studied deep technology strategy and blockchain AI and as well as cloud systems. And what I did, I thought I was so smart. Honestly, I feel very foolish right now, but I've become smarter because of it. I've went to the blockchain technology and I've seen like, okay, which blockchain crypto companies are not, excuse my friend, bullshit.
  
  Right. So, so I looked at, you know, their tech, I looked at our website, I looked at LinkedIn, who's in their executive leadership teams, who are in their product teams, how many ratio engineers commercial do they have? I even went to Glassdoor to check this culture. What do people say? Are they happy where they're working? Because obviously if people are not happy, they churn. Like it's often your people come and leave and they leave with the knowledge. So I've created this.
  
  Sebastian (16:33.838)
  Mm.
  
  Emin Can Turan (16:41.227)
  crazy mathematical scorecard to identify which companies to invest in. And I call them the future blue blockchain chips and I invested in them. And guess what? None of them, all the Harvard graduates, none of them succeeded. All of them failed and together with my money, great. I can still hear my wife in my ear. Different topic.
  
  Sebastian (16:58.094)
  Hmm.
  
  Emin Can Turan (17:10.827)
  But the fundamental learning and reason for this is, yes, the blockchain tech, if used correctly, is amazing. But it's not really solving problems that is really like a fundamental problem. Like it's a nice to have, right? It's not a critical to have. And with AI,
  
  Sebastian (17:21.262)
  Mm.
  
  Sebastian (17:26.062)
  problems. Yeah.
  
  Sebastian (17:31.918)
  Mm -hmm. Yeah.
  
  Emin Can Turan (17:38.795)
  You have it. We are building a neuro symbolic AI for people that are not living in Silicon Valley or certain areas of London or perhaps certain levels of New York. They don't rub shoulders with other high ranking like people and can build businesses. We are democratizing this so that everyone else can use a SaaS platform that can do different things. Three things.
  
  Sebastian (17:59.47)
  Mm.
  
  Sebastian (18:04.878)
  Yeah.
  
  Emin Can Turan (18:08.139)
  One, generate actionable intelligence. Number two, generate precise and accurate content in campaigns or in articles. And number three is generate assets like RFQs, RFPs, proposals, or service agreements. That, combined with a web of agents that knows everything about your company, your team, the market you're in.
  
  Sebastian (18:31.886)
  Hmm.
  
  No.
  
  Sebastian (18:39.022)
  Mind blowing. You mentioned something very important because there's this discussion at the moment, yeah, AI might be a hype, you know, it will go away. But you really pointed out, this is solving a, I mean, this is solving a real problem compared to blockchain, compared to NFTs, for example. I mean, those are...
  
  also hypes in the past, you know, and they have so much money has been lost on NFTs. And I never really got deep into this topic, because in the beginning, I didn't understand why people, why do they pay lots of money for a digital picture, you know, or something crazy. And this, but on the other hand, this created this or this created this belief in people that AI might be something.
  
  similar to NFTs, similar to blockchain, you know, it will disappear and it will lose importance. And this is the biggest mistake people make because AI won't go away. It's changing the world fundamentally. It's changing every aspect of our business and of our lives. And yeah, what you described, this AI, which knows everything about your organization, which creates campaigns, strategies, and all the assets you need. When you compare this,
  
  five years ago, you would have needed to hire McKinsey, you would have needed to hire 50 marketing assistants, pay tons of money, and then hope that you will succeed. And now you can speed the process up. You get it much cheaper. And I mean, the world needs Pebbles, I think.
  
  Emin Can Turan (20:28.843)
  I think so. I never started Pebbles AI because...
  
  It's never in the money for me. If it's anything egocentric, it's really intellectual achievements, but it is the core of my personality. I'll do a metaphor. My source code is really being the child of my parents who are very giving human beings. So I really feel that...
  
  gap and injustice that I am trying to kind of gap. And then of course, around my source code, again, a metaphor, like I got microservices, different apps of me, I am a capitalist and I do like to make money and everything else, but I fundamentally believe you can make a lot of money by doing good. Without giving too much away,
  
  Sebastian (21:16.814)
  You
  
  Sebastian (21:23.854)
  Mm -hmm. Yeah.
  
  Emin Can Turan (21:30.571)
  our platform will be significantly priced lower even though we have way more value in our platform versus our two -dimensional indirect competition. We do that is because my number one focus is not...
  
  Sebastian (21:37.902)
  Mm.
  
  Emin Can Turan (21:48.683)
  Profitability is adoption first. I want people to know about it, to use it, let those... Etsy does a great job, you know, the company, they built their entire brand around success stories, you know, the moms and pops at home or think craftsmanship, you know, they gave them, you know, it helped them. It really did. And they became huge because of it. And they focus on adoption first. That's combined with the fact that I'm not taking NSW for the upcoming two years, a bit like in the footsteps of...
  
  Sebastian (21:56.302)
  Yeah.
  
  Emin Can Turan (22:16.491)
  the founder of Spotify. This way I can lower, like I can increase, massively increase the amount of money that we're pushing into technology so that in turn we can translate that tech into lower pricing for our users. So there's a lot of professional and personal sacrifice we're doing ahead of the launch in August, 2024.
  
  Sebastian (22:18.83)
  Mm.
  
  Emin Can Turan (22:46.379)
  so that people like yourself and other B2B leaders can have a real shot and grow in the companies. And I think we need that. We don't look, this is kind of a joke, but I'm, I like speaking metaphors, but you know, you have the umbrella company, company in a residency or right? Like what ultimate evil company that takes over. I am, when I look at the data, it seems like they're all merging together. Competition is the hallmark.
  
  of a healthy capitalistic structure and the big fish are becoming bigger and bigger. I mean, we need competition so that we may flourish as a society, overall global society.
  
  Sebastian (23:15.118)
  Hmm.
  
  Sebastian (23:19.982)
  Yeah, yeah.
  
  Bigger and bigger, yeah.
  
  Sebastian (23:31.822)
  Mm.
  
  Yeah, and we need to change the game. And AI is enabling us to change the game, to change the playing field, to redefine how we do business. I mean, there are so many amazing startups out there at the moment that take existing problems. Or they look at the industry and they say, hey, we need to do this differently. It's the time to do things differently. We don't need to spend 250 grand.
  
  on a marketing strategy, we can do it differently and save the money. This enables smaller companies to start and to launch a business. Because it started with the tech. So being able to use some things like Amazon or these virtual systems, which lower the price drastically for tech.
  
  Emin Can Turan (24:16.875)
  Yeah.
  
  Sebastian (24:33.198)
  infrastructure. And then it turned into using virtual teams all around the world, you know, leveraging this this barrier of hiring people. And now we put AI on top of this, and getting much more intelligence available for small money. It's a it's a fantastic time to to be alive at the moment. I mean, it's
  
  Every day I'm learning more, every day I'm meeting new founders and seeing new developments and new AI tech. It's crazy, it's amazing.
  
  Emin Can Turan (25:12.907)
  Yeah, I agree. And to build on what you said, I don't think AI is going to disappear. The fundamental difference between AI and blockchain is AI is really fundamentally solving real problems. But...
  
  Sebastian (25:30.894)
  Yes.
  
  Emin Can Turan (25:36.107)
  the from our analysis and we took three months with some various intelligent people working at investment banking as well as large market research companies when we did our analysis there most is typical piratus principle 80 20 principle 80 percent of People that are trying to build AI products they don't really
  
  have a laser focus on what they're solving. So it's a bit like, hey, I am, even though I have the biggest respect for engineers, but I don't see how an engineer can build a product for a vertical that he is not a subject matter expertise in. It's like me building a SaaS AI platform for big corporate law firms.
  
  I mean, I don't know. I don't know their workflows. I don't know their clients. I don't know how they interact with each other. No idea. So, I mean, it would have... So I think with AI, it's quite unique because I think the best companies will have to have both. You need a subject matter expertise within the company as perhaps one of the founders and the other one is the AI director. And then...
  
  Sebastian (26:39.182)
  Mm.
  
  Emin Can Turan (27:03.051)
  You kind of have the mother and the father of the AI working together to solve laser focused problems that, you know, that doesn't require a hundred levels of iteration of the product in order to make your life already easy. Now, like we push out debates and you're like, Holy shit.
  
  I'm never using any other platform again. This is amazing. I can't believe it's so cheap. That's what we're trying to do. I want you to say in a couple of months, I can't believe this product is so cheap. Yeah. And also I want to make this our European, like, you know, Spotify is really, I see personally, Spotify is one of our European, and we're very proud of that, I would say. But, you know, if you look at the stats, the graphs,
  
  Sebastian (27:32.59)
  Mm.
  
  Sebastian (27:36.334)
  Ha ha ha.
  
  Sebastian (27:50.67)
  Yes.
  
  Emin Can Turan (27:56.267)
  I mean, the biggest tech companies come from the US. Why can't we do it? We got talent. We got very smart driven people. Traditionally, it's because Americans are more bullish. They're more, in my head, more visionaries. Like they take bigger risks and everything else. I think that's something that we can learn from. As Europeans, we're quite conservative. I do want to say, though, just a shout out for Germany. The Germans are stepping up.
  
  Sebastian (28:02.574)
  Yeah, we got exactly.
  
  Sebastian (28:12.078)
  No.
  
  Emin Can Turan (28:24.971)
  they're overtaking during our fundraising. I had more traction and more interest from Germans, even though I never really meant to go after them. So yeah, we got some really big German leaders in our investment, in the angel investment pool. But I think we can build something great for all of us here in Europe. And it can be our little gem that builds other companies. I think that's possible.
  
  Sebastian (28:35.726)
  Mm -hmm.
  
  Sebastian (28:54.926)
  Yeah. And I mean, you choose Ukraine as a place where to recruit your developers. And I mean, there are amazing people living in this country. I mean, I worked with developers from Kiev, and they're very driven, very intelligent developers. And it's a great choice. And so.
  
  At the moment, you have a team in Ukraine and a team in London. How did you split the...
  
  Emin Can Turan (29:31.147)
  Yes, that's correct. So we have our leadership and our commercial teams in London. We're just using the best of both worlds. So our British salespeople, obviously, you know, they're well spoken and they have a quite high levels of emotional intelligence. And then in my head, besides Silicon Valley, the best engineers really in the world are...
  
  in Ukraine and I happen to be in Lviv in the west of Ukraine. It's relatively safe. But you know the war, the rocket attacks, it just makes us stronger, more driven, more focused. And we have a tremendous team. It's only senior engineers we're working with.
  
  and they are laser focused and they are like machines. They are very pleasant people to be around with. Yeah, they're really lovely people. I'm actually genuinely surprised because many years ago when I came here, I did not expect that at all. I did not know much about Ukraine, but when I came here, it's such a beautiful country with such...
  
  Big heart. Yes, there are residues of the Soviet Union and that kind of mentality with some older generation, but that's definitely dying out. Even with this studio right now, I'm behind the camera. We got three very lovely individuals that work hard and are focused. I don't have to remind them. I don't have to push. In fact, they remind me. And I love that. And there's none of this victim,
  
  Sebastian (30:46.926)
  Mm.
  
  Sebastian (30:55.822)
  Mm.
  
  Emin Can Turan (31:14.859)
  It's just, okay, this is the situation, nothing we can do, vamos, you know, or as they say, devai in Liviv. And it's incredible. So we built the best tech here and we have the best commercial teams in London. So we'll build it up here. And one day when we're ready, we'll start skating out into the U .S. and perhaps the Far East.
  
  Sebastian (31:14.861)
  Yeah.
  
  Sebastian (31:40.174)
  And this all starts in August 25.
  
  Emin Can Turan (31:42.315)
  All starts in August, yeah.
  
  Sebastian (31:45.966)
  So we will be really curious what will happen. And as you are the GTM strategist, you will use your methodology to bring your product to the market, of course, and eat your dog food, yes. So where, I mean, what is your point?
  
  Emin Can Turan (31:59.179)
  Eat your own dog food. That's our expression.
  
  Sebastian (32:14.222)
  perfect client. I mean, if everyone was listening to the show now, who should look out for Pebbles in August?
  
  Emin Can Turan (32:21.227)
  Okay, that's a good question. I will answer this from...
  
  from a more altruistic point of view and from a selfish point of view. From an altruistic point of view, I think the ones that have the biggest pain are the startups and the scale -ups and the marketing sales professionals that can't afford McKinsey or don't have people that went to MIT or Harvard or...
  
  or to Oxford, but they still have amazing products and services that would want to have a fair chance. So those guys should definitely come. It's very affordable. Our best clients in order to build our company are two types. One are the channel partners. So the one and channel partners has two categories mostly or three.
  
  One are the accelerators and the incubators. So these guys, you know, want to attract always the best tech, sorry, best startups and scale -ups. And they also want their existing portfolio to actually flourish. So obviously this technology will help that a lot. So we will give them a white label. No ego, you can have it. It's fine. Just help other businesses. It's fine, man.
  
  Sebastian (33:27.534)
  Mm -hmm.
  
  Emin Can Turan (33:45.003)
  Maybe in the corner we'll have something powered by Pebbles AI, but it's your logo, it's your brand, it's your tech, roll it out. And we will have a very lucrative revenue share where the more they onboard, the more they earn. So that's number one. Number two, we'll have an affiliate program with other marketing agencies and lead gen agencies where they have multiple clients, but they find it difficult to serve them all because it's very...
  
  labor intensive and you know imagine having one platform you can switch between clients and you can produce all the stuff they want basically when they come to you. So that's that those are what we call channel partner and the third one in channel partners are system integrators. So those are the three ones in channel partners and then and then obviously we got the big big companies the large around thousand employees and also the large enterprise companies who have
  
  huge marketing, sales and product teams, right? So GTM, strategy management teams, marketing teams, sales teams, including STRs and then product. So say anywhere 100 and 150, Pebbles AI will essentially be their central cognition. So a brain. So imagine metaphorically a senior McKinsey analyst.
  
  Sebastian (34:48.142)
  Mm -hmm.
  
  Emin Can Turan (35:07.819)
  a head of marketing at Google and a sales, a senior sales representatives at Cisco in one platform that provides that support. And the more the users or the employees use it, the more it learns. So that's, that's, we're our ideal customers.
  
  Sebastian (35:30.766)
  I can't wait to have a look at Peppers, I have to admit. And I wish you all success and a great launch in August. And I would love to have you again on the show, maybe in a couple of months after you launch the product, to learn about the feedback and your...
  
  Emin Can Turan (35:55.115)
  I like that.
  
  Sebastian (35:59.214)
  Yeah, you're learning journey because I mean, you will get feedback from the market. You will improve the product. And then on top of that, there will be lots of other developments in this world, in this industry. So.
  
  Emin Can Turan (36:12.459)
  I agree, I agree. I think perhaps December would be a good idea. Then we can put our Christmas hats on during the next one and we can provide some details of how it's going. I think the more interesting is how many people did we help. That's really, I'm more interested in that actually.
  
  Sebastian (36:27.95)
  Yes.
  
  Great. Thank you so much for your time today, Jan. And enjoy the time with your dog. And congratulations to your wife. It's your birthday today. And thanks to the team, which is behind the camera. Maybe they can quickly come to join you. And yes. Yeah.
  
  Emin Can Turan (36:33.707)
  Thank you.
  
  Emin Can Turan (36:52.427)
  Come come. Chris, just say hi.
  
  Emin Can Turan (37:00.203)
  Hello. Hello.
  
  Sebastian (37:00.75)
  Hi guys, great, good job, thanks a lot. And yeah, let's meet again in December.
  
  Emin Can Turan (37:04.779)
  Thank you, Sebastian.
  
  Emin Can Turan (37:10.475)
  Talk to you soon. Bye.